Gifts Just For You (2016)
An e-commerce website developed by a client that needed to upgrade their business to a modern and sleek look. The client wanted a design that would represent the surprise and familiarity that her customers would be able to recognize and feel comfortable with when browsing her store online. She’s been running her own shop since 1976 and wanted to be able to spread her brand further online, and felt comfortable utilizing the tools that I provided to further boost her sales, using a platform that she can easily use and spread her products.
To develop the logo for this client's e-commerce website, I used both Adobe Illustrator and Photoshop. The client wanted a modern and sleek design that would represent the surprise and familiarity that her customers would feel when browsing her store online. The client has been running her own physical store since 1976 and wanted to expand her brand online to boost sales.
I began the design process by first researching the client's industry and competitors. This helped me to understand the client's target audience and the type of aesthetic that would appeal to them.
Initial Logo Designs
Using Illustrator, I created several rough sketches and concepts for the logo. I experimented with different typography, imagery, and color palettes to find a design that would effectively convey the client's desired aesthetic. Once I had a solid concept, I refined the design in Illustrator, perfecting the typography, layout, and overall look and feel of the logo.
Website Design
Wanted to create a minimalist design that appeals to the key demographic that would purchase for her items and is exceptionally easy to navigate on both desktop and mobile devices. Created social media postings with various graphics so that buyers could view them more easily.
Social Media Posts
As part of my approach to marketing and advertising the business, I also created social media posts to promote the products and highlight the store's location and shipping capabilities. Utilizing a range of programs, such as Photoshop and Canva, I designed visually appealing content that effectively captured the brand's identity and unique offerings. These posts were strategically created to increase engagement and drive traffic to the website, resulting in boosted sales and an expanded online presence for the business.
